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IQ-Card (International) Limited
Loyalty Systems
Solutions > Consumer Loyalty
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Card Personalization Products and Services
Your solution to plastic cards and card personalization systems
Consumer Loyalty Systems
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behaviour, behaviour which is potentially of benefit to the firm.
In marketing generally and in retailing more specifically, a loyalty card, rewards card, points card, advantage card, or club card is a plastic or paper card, visually similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program.
The card or token It is used as part of a loyalty system that is an IT infrastructure system consisted of back-office software applications, front-office software applications, communication links, security subsystems and card acceptor / reading terminal points. The loyalty program and the loyalty system usually are parts of a broader loyalty business model.
In IQ-Card we have develop and offer the following loyalty systems:
Advantage™: a multi-merchant, multi-game, multi-channel with electronic purse capabilities rewardMe™: a single merchant, single game loyalty system with electronic purse, prepaid & gift card capabilities